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England team ‘saved’ night-time sector, industry boss says after Euros defeat

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Football fans cheered England on from pubs and bars across the country late into the evening on Sunday.

The England football team “inadvertently saved our sector”, a night-time industry leader has said after the squad’s Euro 2024 final defeat.

Michael Kill, chief executive of the Night Time Industries Association , said the extra support to the sector during the tournament had generated nearly £1 billion in additional revenue for local pubs and venues. “In doing so, they have inadvertently saved our sector, selling millions of pints throughout the tournament and generating nearly a billion in additional revenue for our local pubs and venues, which have faced immense challenges over the past four years.

“We hope this will be a pivotal moment that changes the nation’s mood and rekindles our spirit and desire to engage, socialise, and celebrate culture.”

 

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