News Formal

People are flocking to Netflix and Hulu, and it's a growing concern for advertisers needing to market to the rich

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 40 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 19%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

It's only going to get harder to reach rich people through traditional advertising, ad industry sources warn.

that by the end of 2018, 30% of internet users in the US would be using an ad blocker, up from 25% two years earlier.Advertising industry execs say the trend is the result of marketers flagrantly shoving ads in front of people for years without regard to the user experience.

It's especially a concern for advertisers trying to reach high-income consumers who can afford to pay to avoid ads. Over time, that group will become scarcer and more expensive for advertisers to reach. In entertainment, it's really just been TV that has been ad-supported, and it's a significant portion of media consumption, said Jay Friedman, president at Goodway Group.

"If people pay for ad-free, [advertising] becomes something you have to put up with because you're unable to afford an ad-free environment," Joshua Lowcock, global brand safety officer at Universal McCann, told Business Insider."Then the question mark is: Who are you advertising to, then?"Advertisers aren't overly concerned about it now, agencies say.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.

Still got golf and tennis......

The rich don't use Netflix or Hulu. The advertisers should try WSJ or Forbes mags.

Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

Facebook is suing a New Zealand company and three people over fake Instagram likesFacebook filed a lawsuit in a U.S. federal court against a New Zealand company and three people for allegedly selling fake likes, views and followers to Instagram users. DevinCow NunesAlt Forget being mad over fake likes... how bout all our information being compromised through Facebook like 10 times? How bout all our personal info being sold without our consent? Is this a joke? Half the likes on IG come from like farms in Asia.
Källa: CNBC - 🏆 12. / 72 Läs mer »

This engineer thought business people were crooks until he founded a company and made billionsWhen Mo Ibrahim was growing up in Alexandria, Egypt, he idolized scientists such as Marie Curie and became a telecommunications engineer. Now he is a billionaire — something he never expected, because he didn't trust initially trust business people. Business people are crooks....oh wait...........I made billions!.......business people are not crooks because I made billions!
Källa: CNBC - 🏆 12. / 72 Läs mer »