These days, it’s impossible to avoid the buzz about generative AI in the consumer products and retail space, and most of it relates to general consumer attitudes and consumer adoption—in other words, what people think of it and if they’re using it.
This is one area in which efficiency gains can make the biggest difference to a CPG business. GenAI is being used in conjunction with predictive AI in areas such as supply and demand planning. The insights it provides have enabled some organizations to increase levels of automation. It means that businesses need to manually handle exceptions in a few cases only, which allows them to focus on more strategic aspects.
Similarly, the use of GenAI in marketing materials such as copywriting and photo generation is going to be joined by moving images. Text-to-video conversion platforms, under test at the moment, could change the way commercials are made and accelerate their use.