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Outerwear Line C.P. Company Unveils Shanghai Store, Prepares for China Push

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C.P. Company has opened its first store in China on Shanghai's Nanjing Road as it prepares for a push in the country where it plans more units.

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Located on the second floor of the city’s luxury department store Rèel on popular shopping thoroughfare Nanjing Road, the space features floor-to-ceiling windows and honeycomb-like ceiling. The minimalist, industrial interiors with spare metallic racks sectioning the space nod tounits in Beijing, Shenzhen, Hangzhou and Changchun this year. The company said the retail rollout is being implemented with a local partner.

Known for pioneering the garment-dyeing technique in the ’70s and having helped define the notion of Italian sportswear — filled with military and utilitarian references — as it’s known today, the brand was acquired in 2015 by Chinese company Tristate Holdings Ltd, which also owns Cissonne and the operation rights to Nautica and Reebok in China, following a number of ownership changes for the outerwear brand.

 

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