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Supplements Companies Are Cashing In on the Ozempic Wave

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Health,Drugs,The Age Of Ozempic

With demand for GLP-1 drugs sky-high, the supplement industry is elbowing into the market. Some products are meant to complement meds like Ozempic. Others are positioned as “natural” alternatives.

Two different types of supplements are glomming onto the popularity of GLP-1 agonist drugs like semaglutide and tirzepatide, which mimic a natural appetite-suppressing, blood-sugar-regulating hormone called glucagon-like peptide-1. First, there’s a rise in efforts to market supplements as complementary to GLP-1 drugs.

Supergut CEO Marc Washington told WIRED that the company’s sales in 2024 were three to four times previous years’ sales as a result of increased interest in non-pharmaceutical ways to increase GLP-1 production. Some health experts question whether these offerings are worthwhile.

 

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