co-founded Kicking Horse Coffee in Invermere, B.C., roasting coffee in her garage in 1996. The company was well ahead of the curve by selling premium beans just as Starbucks was entering Canada and raising expectations for coffee drinkers. Cheeky marketing helped the brand gain traction on grocery store shelves. Last May, Italian coffee giant Lavazza bought an 80-per-cent stake in Kicking Horse, valuing the company at $215-million. Still based in Invermere, Ms. Rosenfeld remains at the helm.
I was a religious-studies major and women’s-studies minor. Really, my whole take on business is ethics and values and also creating the kind of world I want to see.of price. It was just a question of it being the right thing to do. I like to buy organic. At the time, I had a garden and I wouldn’t use herbicides and pesticides, so why would I do that in my business?than the Canadian market. It’s like going to six or seven different countries and each region is vastly different.