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Hearts could become Scotland's answer to Brighton with Tony Bloom investment

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Scottish Football,Brighton & Hove Albion,Hearts

Heart of Midlothian are in talks with Brighton & Hove Albion owner Tony Bloom about becoming a minority shareholder. Bloom, founder of data analysis company Starlizard, transformed Brighton from League One strugglers to Premier League contenders using statistical expertise. This model could revolutionize Scottish football if applied to Hearts.

The last time Hearts were searching for a new manager, they got no further than the man they had called up from the club's B team to act as interim boss.

Starlizard is the data analysis company set up by Bloom that has turned Brighton from the League One club he bought in 2009 into contenders for a Champions League place little more than a decade later. It is an operation that might be, if anything, getting even better. If the Seagulls put left-back Pervis Estupinan, defensive midfielder Carlos Baleba, winger Kaoru Mitoma or forward Joao Pedro for sale, Europe's elite clubs would be queuing up.

But they did not have the crucial cog in Brighton's success; Starlizard's application of its data-driven analysis of players across the world to inform clever recruitment. Well, there are enough good players in the world to go around, but also consider the tale of Union Saint-Gilloise, in whom Bloom bought a minority stake in 2018.

 

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