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From braless to custom bras: The online bra industry is booming (Victoria's Secret isn't)

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A few years ago Millennials were triumphantly going braless. Now there's a growing trend to order custom bras online.

Check out this story on USATODAY.com: https://www.usatoday.com/story/life/2019/05/23/braless-no-more-custom-bras-not-victorias-secret/3701448002/.

Check out this story on USATODAY.com: https://www.usatoday.com/story/life/2019/05/23/braless-no-more-custom-bras-not-victorias-secret/3701448002/
 

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I never got the memo that they were going braless.... in fact I worked as a DJ in bars during that time... none of this is true

Look, I have pecs and they bounce when I run about or down stairs so wtf must it be like to have jahoobies? I'd want bras if I were a lady.

That's women for you.

Who needs them

Awww why

tits are in. Hooooorah.

Because they need them because they went braless and, oh, gravity. The Great Relearning trundles on.

iblamesummers This just in: People want comfortable bras. Also breaking, Sun is giant ball of fire.

🤬

Everything goes south eventually

No bras was good till age and saggy boobs set in and now to look young again let’s do custom bras for the Tatas. Cuz privilege you know.

MAYBE THEY'LL GET ALL CRAZY , AND PULL THE BONES OUT OF THEIR NOSES, AND SHAVE THEIR PITS........;)

But still, for me bra is a repressive 😣

Nope. Lie

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Shares of Victoria's Secret-owner L Brands spike nearly 11% after beating earnings expectationsShares of L Brands, the owner of Victoria's Secret and Bath & Body Works, rose nearly 11% in aftermarket trading Wednesday after the company reported it beat revenue and earnings expectations.
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