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Bubble tea company apologizes after Dragons' Den cultural appropriation spat

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Bobba's peach and watermelon flavoured bubble tea product is shown on a shelf at a Safeway store in Calgary on Oct. 15, 2024.

The entrepreneurs behind Bobba, a bottled version of bubble tea, drew criticism after an appearance on CBC's Dragons' Den, alleging that they had misappropriated the popular Taiwanese drink. , during which celebrity judge Simu Liu expressed concerns that the brand was culturally appropriating a Taiwanese beverage.

"I want to be apart of bringing boba to the masses, but not like this," he said. Liu did not invest in the company. "At no point did we mean to insinuate that our Bobba bubble tea is better than traditional bubble tea in any way." Carmen Cheng, a Calgary-based Chinese Canadian food writer and equity consultant, says she grew up drinking bubble tea.

 

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