Local game developers are aiming to get a stronger foothold in the global video games market using intellectual property drawing from local cultural norms. They've been inspired by Black Myth: Wukong - a popular Chinese video game that has taken the world by storm. But at least one publisher providing investment and marketing for games says inspiration needs to be tempered with caution. Nicolas Ng was at gamescom Asia to find out more.
Local game developers are aiming to get a stronger foothold in the global video games market using intellectual property drawing from local cultural norms. They've been inspired by Black Myth: Wukong - a popular Chinese video game that has taken the world by storm. But at least one publisher providing investment and marketing for games says inspiration needs to be tempered with caution. Nicolas Ng was at gamescom Asia to find out more.