A good mobile app has become an important way for asset managers and brokers to give investors a positive experience. Most online investing services offer one and their functionality is much more comprehensive than a few years ago. But there are big variations in these apps. While some investment platforms only offer the basics, others are starting to offer new types of engagement that feels, dare I say it, exciting.
No wonder most of the leading services closely maintain their app review scores of four or above. But app reviews show those at the sophisticated end of investing still claim the functionality isn’t good enough. ShareSoc, which represents UK investors, says essential elements remain missing from apps, such as the total of all your investments in a share across trading, Isas and Sipps. Or the facility to access a spouse’s investments, subject to their permission, when held on other platforms.
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