Moving away from human capital towards apps: are you and your company ready?

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Sponsored: A company’s most valuable assets are now likely to be the applications it uses to carry out its business

A company’s most valuable assets are now likely to be the applications it uses to carry out its business. This represents a profound shift away from physical assets such as property, machinery and indeed, human capital. The need to protect this application capital is critically important to a business's growth and success.

Those customers include 49 of the Fortune 50 ranking of global companies best positioned for growth. The company also delivers and secures a majority of the apps used by Ireland’s largest businesses, service providers, public services and consumer brands.The concept of application capital is a recent phenomenon.

Functionality and intelligence are also of key importance. “We live in an increasingly mobile world,” Liverpool notes. “I lost my credit card in Mexico recently. I was able to cancel it on the mobile app without any difficulty. The retail sector is also moving to an omnichannel model. Look at Amazon: people don’t go shopping any more, they are going online. The high street has been changing over the years as well.

We make sure people are who they say they are, and do it all in the background without slowing down the application A clean pipe solution blocks the attack traffic before it enters the data pipe, enabling web services to remain available for legitimate users. All traffic passes through a cleaning centre where malicious traffic is identified and separated allowing only legitimate traffic to get to the server."For GDPR purposes, data belonging to EU citizens must be hosted in the EU." Photograph: iStock

 

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