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Alaska begins lengthy lawsuit against e-cigarette company JUULs

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A jury trial began on Monday for a lawsuit the State of Alaska filed against JUUL Labs, Inc. and the Altria Group, Inc. for what the state is calling those company’s roles in causing an increased use of e-cigarettes by youth.

ANCHORAGE, Alaska - from former acting Attorney General Ed Sniffen dated Nov. 24, 2020, the state alleges that JUUL “successfully employed the marketing strategies previously used by Big Tobacco, with updates for the digital era, including youth-oriented social media campaigns and paid ‘influencers.‘”

Violating Alaska’s Unfair Trade Practices and Consumer Protection Act in marketing and promoting e-cigarettes to youthConspiring to maintain and grow a market based on sales to youth A number of lawsuits would come to follow, most notably in April 2023 when JUUL settled a multi-state lawsuit for $462 million to seven states , according to

Alaska Department of Law has retained the law firms of Keller Rohrback, LLP, Miner, Barnhill & Galland, P.C., and the Anchorage office of Dorsey & Whitney, LLP to assist in prosecuting the case.

 

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