Atom Tickets wants a piece of the bustling live event market in Los Angeles and other cities.
The 5-year-old firm, which has made inroads at theaters with technology that makes it easier to buy tickets and order concessions online, is expanding beyond the multiplex into local live events. “Movies are still our No. 1 business, but there are a lot of people who go to music and food festivals, or movies in the park or concerts,” said Matthew Bakal, chairman and co-founder of Atom Tickets. “We want to say to consumers, ‘If you're looking for what to do on your night out, come to Atom.’”
Its app helps users organize groups of friends to decide on showtimes, pay for tickets, and order their popcorn and soda ahead of time. It also uses data to deliver movie recommendations and offers occasional promotions on concessions and tickets.
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