Jerry Weintraub Grammy Museum Exhibit Reveals How He Remade the Live Music Business

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A new Grammy Museum exhibit reveals the late producer Jerry Weintraub's pivotal role in helping artists from Elvis to Led Zeppelin usher in the age of the arena tour.

The late producer played a pivotal role in helping artists from Elvis to Led Zeppelin usher in the age of the arena tour:"His attitude was nobody did it better than him."in 2015, was best known in Hollywood for producing and appearing in themovies. But before entering the film industry, the onetime assistant to Lew Wasserman made his name, and his fortune, in the 1970s by revolutionizing the concert business — the focus of a Grammy Museum exhibition, opening Aug.

From photos and contracts to tour merch like bomber jackets, the exhibit documents Weintraub's supersizing of American live music and how he lured an unrivaled client stable including the Beach Boys, The Eagles, Led Zeppelin and the Bee Gees.

 

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