In one carefully stage-managed shot, a bride in a white dress floats half-submerged in water, drinking a glass of wine.“Chinese people used to love to go on trips for shooting their wedding photos … But now they prefer to shoot indoors and prefer a more precise photography style.”
The value of the wedding industry in China has been booming, with research group ASKCI predicting that by the end of 2019 its value will reach 2.27 trillion yuan.The enormous building is full of aisles of clothing and accessories in every colour, from traditional red Chinese wedding outfits to modern Western-style white gowns and suits.
An army of helpers take photographs and manage sets, adjust clothing and add accessories with couples changing outfits multiple times throughout the day. “I love all the styles they’ve designed for me,” said a bride surnamed Wu, aged 26. “It’s a bit tiring, but I’m very happy.”