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For The Higher Good: How Cannabis Is Building A More Fair And Diverse Model Of Business

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Cannabis is creating a new paradigm for the foundation on which companies are built and run. 'We're not disrupting a business, we're building a brand-new industry from the ground up.'

."If you're sick of working in an industry dominated by middle-aged white men and seriously want to move into a career that prioritizes talent, social responsibility, diversity and inclusion, I've got a job for you."

Regardless of regulations, cannabis is one of the most rapidly expanding industries ever tracked, and its progress is not only measured in terms of revenue. Cannabis is creating a new paradigm for the foundation on which companies are built and run."We're not disrupting a business," says Humiston,"we're building a brand-new industry from the ground up."

As a nascent industry without an established corporate culture, cannabis has an edge in organizational innovation and driving meaningful corporate responsibility. "We want our workforce and our values to align with the community we're building our company to serve," says Floor, who notes that everyone who works at Dixie Brands embodies the company's core values.

 

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