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The CEO of exercise-bike startup Peloton says the company 'sells happiness' in his big pitch to investors

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Included in Peloton's IPO paperwork was a letter from CEO John Foley, in which he said the company is 'so much more than a Bike.'

Peloton, the buzzy exercise-bike startup, filed for its IPO on Tuesday. Peloton's IPO documents include a letter from CEO John Foley, who writes that Peloton"sells happiness" at its most basic level. Foley's reasoning is that doing exercise on a Peloton bike releases endorphins, which makes people feel happy.

Peloton, the buzzy exercise-bike startup, filed for its IPO on Tuesday. Peloton's IPO documents include a letter from CEO John Foley, who writes that Peloton"sells happiness" at its most basic level. Foley's reasoning is that doing exercise on a Peloton bike releases endorphins, which makes people feel happy.

 

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everyone sells happiness. No happiness has a $2000 price tag.

everyone sells happiness. No happiness has a $2000 price tag.

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