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The Most Valuable College Apparel Deals: UCLA Leads As Gear Companies’ New Mindset Thwarts Rivals

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UCLA may be coming up short on the field, but the Bruins are winning in an entirely different arena: apparel deals

Under Armour CEO Kevin Plank has expressed the need to be strategic with which universities his company works with. “We have big competitors who are good at what they do,” Plank told the. “We’re big enough that we can do any one of these deals, but we can’t do them all.”

Although Adidas may also be pausing its distribution of high-end contracts, the apparel supplier must be thrilled with its last hefty deal—one that went into effect this year. With a deal worth $7.5 million annually, Washington—the’ apparel deals list. The Huskies, just three years removed from a college football semifinal appearance, have emerged as a consistent top-25 team, helping Adidas claim a stake in the West Coast market.

 

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Good to see they're using Under Armor uniforms. Ever since Nike started screwing around with Oregon's colors, these teams have been wearing almost any color but school colors and way too much black!

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The Most Valuable College Apparel Deals: UCLA Leads As Gear Companies’ New Mindset Thwarts RivalsSeveral traditionally successful collegiate athletics programs scored big apparel contracts over the last few years. For programs outside that pantheon, that kind of deal now looks impossible.
Källa: Forbes - 🏆 394. / 53 Läs mer »

The Most Valuable College Apparel Deals: UCLA Leads As Gear Companies’ New Mindset Thwarts RivalsSeveral traditionally successful collegiate athletics programs scored big apparel contracts over the last few years. For programs outside that pantheon, that kind of deal now looks impossible. Never would have guessed UCLA A team that gives away tickets to its games, in a conference that can’t make the playoffs. Sounds like a great investment
Källa: Forbes - 🏆 394. / 53 Läs mer »