As the German beauty market is valued at £15bn, we reveal why it's the best thing to happen to our skincare regimes

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Move aside, K-Beauty, there's a new champ in town 🌟

I've got keratosis pilaris and this drugstore body wash is the only thing that doesn't irritate my skinI've got keratosis pilaris and this drugstore body wash is the only thing that doesn't irritate my skinIt makes sense, then, that German products are known for being clean and straightforward. They're no-nonsense, no frills, no fuss. Fittingly, they tend to appear in minimalistic packaging too, with a sleek, sensible aesthetic.

Generally, a "Made In Germany" sticker is a sign that a product is clean, natural and low in toxins. Beauty editors know to go German when they want something classic, functional and powerful. German beauty brands have a global reputation for being organic and, with the industry over there heavily into farm-based manufacturing.

 

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