A hair extension company wrapped a $20 million superyacht in gold — here's how they pulled off the lavish transformation

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Bellami commissioned a gilded makeover for their 180-foot superyacht. Its new look took 13 days to create and is the first of its kind.

A 180-foot superyacht was wrapped in flashy gold chrome as part of an advertising strategy for Bellami, a hair extension company, this summer. Requiring nearly 6,500 square feet of wrapping, it was the largest chrome wrap job in the world, according to the company that completed the project, LuxWrap. Take a look at the process of transforming a $20 million superyacht. Visit Business Insider's homepage for more stories.

A 180-foot superyacht was wrapped in flashy gold chrome as part of an advertising strategy for Bellami, a hair extension company, this summer. Requiring nearly 6,500 square feet of wrapping, it was the largest chrome wrap job in the world, according to the company that completed the project, LuxWrap. Take a look at the process of transforming a $20 million superyacht. Visit Business Insider's homepage for more stories.

 

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The Hair comes from poor people mostly India.

Decadence has always been the end of any system at its peak. About time.

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