Joe Einhorn opened Loot, a kid-friendly comic book store, in the Brooklyn neighborhood of Carroll Gardens in July.
Kids can also hang out and read and take comic-drawing art classes in the store, which took inspiration from the massively popular video game "Fortnite." Loot, located at 463 Court Street in Brooklyn, doesn't allow adults unless they're accompanied by a child. The store primarily relies on monthly memberships. For $30 a month, kids can rent out an unlimited amount of comics from the store's library of 5,000, which is comprised of Einhorn's own collection and donations.
The minimalist approach is by design. Einhorn, who is 38 and has three kids of his own, said he wanted to open Loot for nostalgic reasons because comic shops were important to his development and he wanted the neighborhood to have one. But he also called it a reaction to the way that kids are spending their time now.
Einhorn is hoping to capture what makes video games like "Fortnite" so habitual with comic books, and that doesn't involve just reading them. Kids can read comics in the store at their leisure and also draw their own with the help of Loot's staff members who give art classes. Most of Loot's collection is superhero comics, not children's comics. Einhorn said that's because superhero movies dominate pop culture, and he wants to give children the broader context.But he still thinks his model can offer a lesson to traditional comic shops that are trying to compete with book stores and online retailers.
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