News Formal

AI startup Celonis raised $290 million for a $2.5 billion valuation - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 28 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Sverige Nyheter Nyheter

Sverige Senaste nytt,Sverige Rubriker

The CEO of Celonis, who won customers by sending them handwritten letters, just raised $290 million. Here's the deck he used to sell the AI tool now used by Uber, Airbus and Siemens.

is tough, so Alexander Rinke, co-CEO and co-founder of Celonis, tried a quirky way to cut marketing costs: send handwritten letters to would-be clients.

The plan worked. They sent 1,500 handwritten letters to executives of German businesses, dozens of which turned into solid sales leads. When a local broadcast station expressed interest in their tool, Rinke and his colleagues formed the startup in 2011. Each founder pitched in about $,5000 giving the company an initial investment of $15,000. "We bootstrapped for five years," Rinke said.

One of their goals was to help ease the burden of IT support teams, who often have had to deal with repetitive and sometimes confusing tasks.

 

Tack för din kommentar. Din kommentar kommer att publiceras efter att ha granskats.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer:

 /  🏆 729. in SE

Sverige Senaste nytt, Sverige Rubriker

Similar News:Du kan också läsa nyheter som liknar den här som vi har samlat in från andra nyhetskällor.

European startups raise $30 billion in 2019 after Amazon, Sequoia mega-deals - Business InsiderEuropean startups are being flooded with cash thanks to mega-rounds and US giants hovering for deals
Källa: BusinessInsider - 🏆 729. / 51 Läs mer »