They’ve also been left holding a lot of inventory that’s been falling in value and taking longer to clear than many expected.
De Beers has been offering more flexibility to its customers, allowing them to reject some rough diamonds, and last month it cut prices across the board by about 5%. The company has also been throwing more money at advertising to drive consumer demand.
Vi har sammanfattat den här nyheten så att du kan läsa den snabbt. Om du är intresserad av nyheterna kan du läsa hela texten här. Läs mer: