The Santa Claus business is booming, even as malls struggle

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Mall Santas and related attractions are some of the few remaining advantages that physical stores have over digital marketplace giants like Amazon

New York Retailers looking to get Americans off e-commerce sites and into physical stores this holiday season may be relying on Santa Claus more than ever.

Department stores, such as Kohl's , have struggled to bring post-Thanksgiving shoppers into their brick-and-mortar locations so far this year. A handful of big-box behemoths, including Walmart , Target and Best Buy , gobbled up the lion's share of the record 190 million shoppers in physical stores during the Friday-to-Monday sales rush, according to the National Retail Federation.

 

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