PwC innovation lead on company investments during coronavirus - Business Insider

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PwC's innovation leader reveals the 3 investments she's telling clients to make to help cut costs and come out of the coronavirus crisis stronger than before

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Right now, she's working with clients on new projects for the post-pandemic world, while simultaneously leading the advisory firm's own efforts to better leverage data and technology. The pandemic has forced employers to rethink nearly all aspects of how they work. Companies now have to take a critical look at how they interact with employees and customers, if they have a strong crisis response team, and how they can rebuild disrupted supply chains, she said.

"In many ways, it's going to be about the small things," she said. "The best kind of innovation isn't being done in the back office, but are being iterated all the time, as we're always looking to do things differently and continue to pivot and change." This is an important investment because creating an environment employees are happy to work in makes it more likely that they will stick around, she said. Talent retention is tied to creating a supportive and empathetic work environment and a clear set of company values, she added. , 56% of workers said company culture is more important than salary when it comes to job satisfaction, and 73% would not apply for a job unless a company's values align with theirs.

"Part of what will bring our economy back as a country is really rebuilding businesses and rebuilding our economy," she said. "You may have to introduce new products to ramp up the others. This can also include acquiring businesses that might be in trouble, or seeing areas where you can invest in."

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