REUTERS: Microsoft has emerged as a savior to young users of TikTok, who praised the tech industry giant for trying to buy parts of the social media company's operations, in hopes of avoiding a U.S. shutdown.
In recent years, Microsoft has taken a hands-off approach to integrating new acquisitions, said Mike Vorhaus, chief executive of Vorhaus Advisors, a digital media consulting firm. For example, Microsoft left Minecraft’s team operating in Europe, he said.Microsoft has largely abandoned its historic practice of tying all of its products back to its Windows operating system or other properties. Minecraft apps have no obvious connection to Microsoft.
"I realized Microsoft will figure out a way to monetize better, which will lead to creators making more money, as well as Microsoft," he said.While TikTok’s fans are lauding Microsoft for coming to the rescue after President Donald Trump threatened a ban over concerns with how the Chinese-owned company handled user data, they are considering other options.