"I read these studies when I was pregnant with my daughter, and I tried to be very mindful of what I put into my body, but it was hard, almost impossible, to find products that were clean and affordable and that spoke to me," Kelmon shared."This is why I created a makeup brand and a wellness and skincare brand that speaks directly to the Latinx community.
. As a result, they have created a line of skincare serums with clean, organic ingredients like Yerba Mate, Maracuja, Rosa Mosqueta, Prickly Pear, and Chia from Chile, Mexico Peru, Brazil, Ecuador, and more. "We want to be the leading clean beauty and skincare brand focused on Latinas in the industry," said Kelmon."A wellness brand that Latinas feel connected to, that speaks our language, understands where they come from, and doesn't use old, tired stereotypes that don't apply to us anymore."According to the Bureau of Labor Statistics, the Latino labor force has grown more than six times more prominent over the past forty years, from 4.3 million people in 1976 to 26.
, and scientists have suggested this is due to us using more skincare products than the general market audience. We use 30% more products than other groups. Yet, there are very few clean beauty and skincare brands that target us - and here is where the second problem comes in. Brands that do target us don't know how to market to how varied we are. We are a heterogeneous people. We are from multiple countries and have numerous languages and skin tones, and varying degrees of multiculturalism.
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