Jimmere shared the agenda she uses to plan and set goals for a new year.When setting goals for your company in the new year, it's helpful to do it outside the office., a haircare brand with 47,000 followers on Instagram, takes her executive team on a weekend trip every October to map out their targets for the year ahead.In 2021, Jimmere took her chief financial officer and operations manager to Jamaica.
On the trip, Jimmere, her CFO, and her operations manager meet, review their agenda, and recap the past year. This is when they read all the SWOT analyses from their team, which can take up to three hours. Once the annual review is complete, Jimmere's team goes over the company's core values and purpose. Then they set three- to five-year objectives, annual objectives, and strategic initiatives.Your company's core values and purpose should stay consistent from year to year, since they are the founding principles of your business, Jimmere said. One of Naturalicious' values is that"every woman is the standard of beauty" and that its products are made to"help her shine.
"Not everybody wants to wait for shipping," Jimmere said."Sometimes they just want to go to the store because it's time for them to wash their hair."The next phase of Jimmere's strategy is creating execution plans. First the team maps out revenue and agrees on timelines based on what's feasible.
Love this! Always helpful to see how others review and plan.
*crickets*