The new CI aligns myTukar with Carro, its parent company based in Singapore, as the latter works to become the #1 used car marketplace in Southeast Asia. The rebranding will be followed by a number of changes for myTukar, including a new flatbed truck fleet for door-to-door customer deliveries and the first campaign powered by Carro rolling out in the coming months.
Carro CEO and co-founder Aaron Tan added: “myTukar’s rebrand today is a renewal of the company’s commitment to delivering a world-class experience to customers, ensuring a smooth and transparent car ownership process. In aligning our brand’s identity and core values with one another, we are thrilled to be a part of myTukar’s ongoing journey.”
“This rebranding is our commitment to delivering customers an end-to-end purchasing experience when they decide to buy their next dream ride,” said Eng. “We are confident that with Carro’s technological support, regional presence and our experience in tackling the Malaysian market, we will be able to continue our track record of growth.”
Those who scanned the codes entered themselves to be in the running to win up to RM200,000 in prizes, with higher-tier goodies being revealed the more people scanned – today, a year’s supply of petrol was announced to be among the prizes.