Due to technological advancements, especially in everyday gadgets such as our smartphones, augmented reality has experienced a substantial breakthrough in the past years. AR opens up a whole new world of possibilities to immerse curious users in new experiences applicable to multiple industries—travel and tourism are no exception.
For tourists, AR technology-assisted tours represent greater flexibility, as the experience can be consumed whenever it’s convenient for them. Because the barrier to entry for tour creates is much lower, there will be a greater variety of activities to choose from, giving the consumers the power to enjoy unique and niche experiences based on their individual interests. But how exactly does AR help revolutionize the travel experience?1.
Through machine learning and artificial intelligence , computers and machines are shaping the future of exploration for mankind. One example of how this can be used is to stand in the Taj Mahal and use augmented reality to view 3D animations overlays showing how the wonder was built. These technologies allow digital objects and information into a person’s vision, providing context to their physical surroundings, giving users a new perception of reality.