In 2013, Adidas struck a deal with Kanye West to create Yeezy-branded shoe and clothing collections for the sportswear giant. Landing West, who previously had an endorsement deal with Nike, was a coup for Adidas. Three years later, Adidas expanded its relationship with him, heralding it as the “most significant partnership ever created between an athletic brand and a non-athlete.” It was a lucrative relationship.
“The saga of Ye, not just with Adidas but with brands like Gap and Balenciaga, underlines the importance of vetting celebrities thoroughly and avoiding those who are overly controversial,” said Neil Saunders, an analyst at GlobalData Retail. “Companies or brands that fail to heed this will get stung.” Some examples of longtime celebrity endorses whose scandals impacted the brand they were intertwined with: Subway and Jared Fogle, Jell-O and Bill Cosby and Nike and Lance Armstrong.
When I heard they broke off with Kayne west I bought a whole outfit. Purchased it this mrng from their website. This is a good thing not a hole
Happy.
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Stop using 'cancels' in headlines. You're promoting Republican talking points. It's called accountability.
I mean, all the signs were there. That he's not well.
I'd suggest there is actually a much more specific lesson to be learned here.
What does that thing do
YEEZY is a brand, isn't it?
Here Ye, hear Ye! Bye, Ye! 🤣🤣🤣
How about - don't pick one that has ALREADY blamed antisemitic statements on mental illness? Pretty easy right?
No doubt!
It's always risky hiring a celebrity spokesperson who is crazy. Oops!
Being rich/famous and intelligent are not synonymous.
Does Adidas have Mel Gibson's phone number?
If you want a nuke war, more inflation, more illegal border people, more crime, more sky high gas prices, more TraNslgbtqrst propaganda, more high priced food, more gun restrictions for non criminals, more falling stock prices, more bans on speech, more wokeness, vote democrat.
He’s got $4.5 billion but of unsound mind. What a tragic end to what could have been an even greater career in the creative sphere. He needs to seek help.
How about doing a mental eval before endorsing anyone
Really? Just go with endorsers that don’t have serious issues, for quite some time, only a matter of time before he snapped; didn’t he sit in the Oval Office, worshipping the golden god? Where did you think this was going to go
Enter Pete Davidson…
Whoopi said Hitler wasn't a racist, 0 people cared. Apparently if the color of people are the same color it's not racism.
Yet another proud black man persecuted for his beliefs. Sad
Good he deserves it! He doesn't know his own name, that what happens when they hang with loony trump!!
EVERY OUNCE OF MY BEING IS LOYAL TO THE CAUSE👣
Why does it take two weeks for a company to decide anti-semitism is wrong?
This is what happens when struggling brands put more emphasis on money versus doing their due diligence. Ye can’t complain now after signing the contracts he agreed to. Gap and Adidas took a chance and Ye blew it up - nobody wins.
Nah, it really shows the power of the so called jews when you dare to tell the truth about them & their deeds. Blacks are the real & only Semitic people. They owned the slave ships, auction houses & businesses that were the framework of the transatlantic slave trade.
Adidas still has the right to produce old and new colorways. Just losing the name not the shoe.
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