Apple TV, which is streaming Inter Miami’s Leagues Cup match against Mexican team Cruz Azul, is charging as much as $49 for Friday’s soccer spectacular. However, that price tag gets you access to MLS Season Pass, Apple’s new soccer package that includes in-season games plus the Leagues Cup that kicks off tonight. Last month, Apple slashed the price of MLS Season pass by half since the season is nearing its end. Subscribers to Apple TV+ can pay $12.
Messi’s signing “makes Apple’s media rights deal more valuable than it could have ever imagined,” David Rumsey, reporter for Front Office Sports, told CNN. He said that he’s “confident the company would have had to pay a higher fee than the $250 million annual deal it agreed to last summer if Messi was already in the league.