Companies like Square and T-Mobile look to shake up normally boring earnings reports

Gone are the days of boring earnings reports — at least for some companies. Square, T-Mobile, Adidas and others have been adapting to a more Main-Street-friendly version of these typically dry, Wall Street-centric quarterly events. "It's a sign of the times — everyone now is focused on presentation. It all comes from that Steve Jobs school of thought on presentation and style," said Nomura Instinet analyst Dan Dolev, who covers Square.

Questions from Dungo and others may be irrelevant for the Wall Street analysts who typically dominate these conference calls, peppering executives with questions about sometimes arcane financial details. Nomura's Dolev, who has a buy rating on Square, supported the effort but said it's seen by his analyst peers as more of a gimmick than anything. "It's like an intermezzo," he said, a time for an analyst to tune out and check email.

We’ve been doing earnings different for years. That’s us being us. And the hat is magenta🤠

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