Utilising the skills amassed from his experience in the luxury, lifestyle and gastronomy sectors, Ludovic Tendron sheds light on the challenges faced by the luxury wine industry.In 2023, Pernod Ricard made headlines by selling its wine business to Australian Wine Holdco Limited , a move that included the well-known entry-level brand Jacob’s Creek. This strategic decision allowed Pernod Ricard to double down on its focus on premium products, particularly in the realms of spirits and champagne.
And it is not just demand that is changing; the supply side is shifting too. Global wine production is now trending downward. This is due to economic recalibrations following periods of overproduction but also to the increasingly unpredictable climate. In France, the situation has become so pressing that the focus has shifted towards uprooting some vines.
But as the giants consolidate their positions, what does this mean for the small producers making fantastic wines? In this increasingly challenging environment, one can only hope that those crafting exceptional wines, without the backing of a global brand, can continue to find their place. In 2014, I founded my consultancy firm , providing strategic advice on business development in the hospitality, luxury, and lifestyle sectors globally. My work encompasses, among other things, the negotiation of pivotal hotel contracts, crafting of valuable partnerships, sourcing of projects, distributors and investors, M&A, and hospitality events.Recognising the power of memorable gastronomic experiences, I launched Vitisasia in Singapore in 2011.
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