is shuttering its in-house beauty business, with plans to instead introduce an affiliate beauty selling model in early 2025, the
As part of the restructuring, the retailer — which previously shrunk its beauty assortment in February, marking a pivot toward ultra-luxury price points in what one sourceto WWD as an effort to give the ailing beauty business a boost — will trim its assortment even further. The platform will continue to publish beauty commerce content via its editorial arm, Porter.
Net-a-porter first added beauty to its offering in 2013 with a debut assortment that featured Aesop, 3Lab, Joya Studio, Philip B, Chantecaille, Sarah Chapman and more. Later that same year, the company became the first retailer to carry Charlotte Tilbury’s makeup line, also launching Ilia Beauty and Glossier long before their respective forays into Sephora. Dr. Barbara Sturm, too, looked to the retailer as a launchpad in 2014 when she introduced her now-Puig-owned luxury skin care line.