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Here's what caused Twitter's big earnings whiff, and why it might not get better soon

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Twitter's working to fix its ad product to promote mobile apps, but won't give a timeline to when it's coming out.

on the top and bottom lines Thursday in part on issues with technology that helps advertisers promote mobile apps on the platform. The unexpected miss sent Twitter shares down as much as 20%.

On its earnings call and shareholder letter, Twitter discussed issues with its "legacy" MAP technology used to help advertisers promote downloads and usage of mobile apps. The company said these bugs impact its ability to target ads and share data with measurement and ad partners. The company said it's no longer letting advertisers target ads using certain information when users opt out.

When Twitter offers more insights and data on users, advertisers find it more compelling because they can show more relevant ads to the users they want to reach.

 

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I get a lot of ads for things I already consume in one way or another.

Ha ha ha ha!!!! Censorship capital of the world!!!! Karmic justice will rain down....

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