Yelp's new ad products will benefit from 5G - Business Insider - Business Insider

Together, the new formats will enable brands to target their product offerings to hyperlocal audiences and more precisely measure the impact of related campaigns:

Showcase Ads: A new video-centric format that enables national brands to highlight in-season promotions, new menu items, and limited-time offers in their ad placements. Pilot testers for the new format reportedly included Denny's, IHOP, Starbuck, and T-Mobile. And while the platform is on track to surpass $1 billion in US ad revenue this year, per eMarketer estimates, its year-over-year ad revenue growth is decelerating: In 2017, Yelp grew ad revenue YoY, compared with 9% in 2019. By rolling out enhanced, results-driven ad products, Yelp could incentivize greater brand investment in the coming years and keep its ad revenue growth from tapering off any further.

Location data like Yelp's will become increasingly granular and reliable as 5G rolls out across the US, creating new opportunities for advertisers to target and segment their audience. As carriers like Verizon and AT&T commercial 5G networks across the country, Yelp is positioning itself to take advantage by providing ad products that leverage mobile location data.

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

Netflix is investing in kids content - Business Insider - Business InsiderGreater investment in kids content from Netflix could cause even more young viewers to migrate away from ad-supported environments Does that mean NetflixFilm will cut back on all the pro-pot exposure in the rest of their programming? Every other show someone is toking up or worse, pretending its harmless. It's out of control. 👎 I think this is a necessary strategy to beat Disney+. Let's be honest, no one but kids is really using Disney+, and if Netflix wants to keep parents using their platform they need to make content kids wanna watch and can watch ElRodrigo69 are you ready? kiddo 3
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »

United Business card review: rewards, sign-up bonus, benefits, & more - Business InsiderIf you want to earn United miles on your everyday spending, the new United Business card is a good option, with some unique perks for frequent flyers.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »

Cashless stores once looked like the future of shopping - Business Insider'Retailers want to meet the customer where they're at for a payment option,' Federal Reserve cash product expert Alex Bau told Business Insider. It will never BE!!!
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »