Tyler Haney is reportedly stepping down as CEO of Outdoor Voices, according to a new report from Business of Fashion.
According to Business of Fashion, the company struggled to raise more funding at the end of last year and was losing around $2 million a month in 2019.31-year Haney, who founded the brand in 2013, will stay on at the company but in a different role,A spokesperson for the company was not immediately available to comment when contacted by Business Insider.
Sources told Business of Fashion that the company struggled to raise more funding at the end of last year and was losing around $2 million a month in 2019 with annual sales of around $40 million. , Haney said that her goal was to create the world's number one athletics brand that would eventually overtake more established players such as Nike, Lululemon, and Under Armour.
"I remember going for a 1.5-mile jog and noticed that there is real dissonance in wearing a brightly colored outfit with muscle mapping all over it, something that you would see on an Olympic athlete, when I was going for a 10-minute-a-mile jog," she said in a phone conversation with Business Insider in 2018.
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