Opinion: A step sideways is not progress. Canada’s food-service industry can do better

globebusiness Board Room, McDonald's Canada 'Gentlemen, I think you know why I've called this meeting.' 'Tim Goddamn Hort-' 'Precisely. They're as bad as us-' 'Worse! The food-' 'The problem is, they get tons of free publicity. But why' '...Because they suck?' 'Then: how can we suck harder?

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