that he expects ad revenue budgets to be cut by 20 to 25%. Industries that have seen their demand drop due to social-distancing policies have cut back on marketing, while some brands that were planning major campaign launches have put their plans on hold.according to reporting from The Information.
The recent surge helped Twitch set a viewership record during the first three months of the year, surpassing 3 billion hours watched during a quarter for the first time,Twitch's 23% increase in viewership in March reflects its dominance over other livestreaming platforms as well. YouTube Gaming saw a 10.7% increase in hours watched, while Microsoft's Mixer saw a 14.9% bump, and Facebook Gaming grew by just 3.8%.
Though Twitch maintains its identity as a gaming platform, it has gradually taken steps to highlight its more diverse offerings. The platform's fastest growing genre is Just Chatting, where streamers host an interactive conversation with their community and react to current events, often without any video games involved.
On March 12, Twitch announced a new agreement with Comscore that would provide audience metrics like minutes spent and content minutes per ad to potential advertisers, a move both companies said will help prove the return on investment for future partners. Comscore said it eventually plans to provide genre-specific breakdowns for Twitch, which could provide more insight on the different types of viewers watching Twitch's most popular channels.
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