How To Incorporate Social Impact Into Your Business

women, which aligns with their brand messaging. They find ways to connect this initiative to their product, such as when theyeach of the 23 women in the USA’s World Cup soccer team the $31,250 difference between their salaries and the male soccer players’ salaries.

Who does your brand serve, and how can you introduce a related social impact initiative? Chances are that if you created the brand you have now and it matters to you, the answer may be a social initiative that’s already close to your heart.It’s important that not only the founders and decision makers of a business feel invested in the impact. Lian Pham, cofounder and Chief Heart Officer ofspoke with me about their purpose to “be the change.

“It starts with the founders aligning their life purpose with the startup and its social impact initiatives, of course,” Pham shared with me. “But we also believe that the employees should be invested with that purpose, and if potential employees don’t appear to be, then they shouldn’t be hired.” Pham says this extends to investors, too - “You can’t make long term decisions when you’re focused on ROI’s,” she noted.

Document the company’s impact in an annual newsletter and on an “impact” tab on the company’s website. Including photos and testimonials will help, too. The idea is that your customers will understand the impact you’re working towards, and how supporting your business supports the impact. Another common way to do this is to put the power directly into the hands of the customer: such aswith eyeglasses. For every pair of glasses purchased, they donate prescription glasses to someone in need.

Ultimately, whether you’re a social impact company or a business incorporating social initiatives, it’s your responsibility to give back in some way. Choosing a cause you believe in that resonates with your business is the best way to pass on good fortune and help those that need it most.

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