: In the buffet-style music-streaming era, there’s no longer a time limit to how long a song can be relevant — so the industry is experimenting with re-breaking slightly older hits just as much as it’s working on plugging new releases and legacy tracks.
“I think Netflix has more power now than ever before with influence over artists’ careers,” Perez says. “[It’s because of] the amount that people are streaming and because fans are discovering the music from their favorite TV shows so much now. More than ever, sync is opening new conversations with artists that we weren’t having before. We are communicating with supervisors and letting them know our artists are available — even for custom content.
“If the song doesn’t work, we’re just like, ‘Let’s change it,'” she says. “We are negotiating all the time. If you’re bargaining with the label or publisher [over budget] and you know they are wasting your time, you just change the songs. There is always another song.”
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