during the same period. Google's CEO Sundar Pichai noted in the company's earnings call earlier this week that livestreams played a key role in boosting watch time on YouTube during the first three months of the year.
"Instagram is still my main focus, but I did actually start a TikTok after months of saying 'I'm too old for TikTok, I don't understand TikTok,'" Keiko Lynn, a personal style and lifestyle influencer with , told Business Insider. "Once I started it, I found it to be pretty fun if you make it your own. It's kind of a nice reprieve from Twitter which is so easy to fall down a rabbit hole where you just feel like everything is horrible.
: A survey of Instagram influencers by the marketing platform Klear shows how creators are using Instagram Lives and Stories.
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