This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to our newest figures.This increase is partially due to the pandemic. Use of mobile messaging apps during the quarantine is up, as users seek alternative modes of communication with loved ones while shelter-in-place measures continue.
But even before the pandemic, there has been a gradual shift away from traditional texting to messaging apps. Our latest forecast includes new data indicating that Facebook Messenger, WhatsApp, Apple iMessage and others were experiencing strong growth in engagement even before the pandemic. Messaging apps' advanced functionality — the ability to share videos, GIFs and memes is simpler through messaging apps than through text messaging — is a driver in adoption across many demographics. In the future, Messenger Rooms — Facebook's answer to Zoom video conferencing — could also drive more time spent with Messenger .
As messaging app usage surges, marketers should think of messaging like consumers do. It's less about sending written messages and more about using the full array of creative tools to share and connect. And pay attention to the evolution of Messenger Rooms. If consumers gravitate toward this style of video chatting over alternatives like Zoom, it could become another platform to connect with customers or a new cross-team marketing tool.
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้
Inside the Boeing Business Jet 787 Dreamliner's most luxurious designs - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 1929 much? GTFOOH
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Top US banks shift staff to deal with loan requests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Keeping the US dollar strong.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Facebook knew its algorithms divided users, execs killed fixes: report - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Divide and rule (Latin: divide et impera), or divide and conquer, in politics and sociology is gaining and maintaining power by breaking up larger concentrations of power into pieces that individually have less power than the one implementing the strategy. Nothing about what Facebook does surprises me anymore LOL
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
The Internet of Medical Things report - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Krispy Kreme gives away free doughnuts for National Doughnut Week - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 🤒🤒🤒🤒🤒🤤 Yeah? Do we get that here? everyone’s stuck at home and “the free doughnuts can’t be ordered for delivery”
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »