Advertisers face risks in supporting George Floyd protests - Business Insider

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First the pandemic crushed companies' advertising. Now they risk coming off tone-deaf supporting nationwide protests.

A protestor holding a Black Lives Matter / Dump Trump sign stands in front of a Florida State Troopers line on a highway during a rally in response to the death of George Floyd in Miami, Florida on May 31, 2020.This story is available exclusively on Business Insider Prime.Marketers whose messages were unwelcome when the coronavirus struck are now grappling with how to message as protests sweep the country over George Floyd's death.

The risks for backlash are high, though, because the situation is volatile and companies are facing criticism for not living up to their public statements.When the pandemic hit in March, many companies stopped advertising completely to avoid looking tone deaf during a crisis, or like Toyota and Facebook, changed their messages.to avoid ads that go against health and safety recommendations — like showing people at concerts, hugging, or kissing.

that while price and quality were highly valued in making buying decisions, the same percent said companies have a responsibility to act on issues related to their purpose.But in an age of transparency, such efforts can ring tone deaf or hypocritical to critics if the companies are seen as exploiting a tragedy and not having their own house in order.

 

ขอบคุณสำหรับความคิดเห็นของคุณ ความคิดเห็นของคุณจะถูกเผยแพร่หลังจากได้รับการตรวจสอบแล้ว

' What did Obama do during his 8 years as President to quell these tragic incidents? NOTHING...' CORNEL WEST

Is there a maximum height for skyscrapers? The answer:

เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:

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ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

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YouTube at 15: The inside story of YouTube's history - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. $THETA You left out the part how YouTube helped amplify white supremacists, flat earthers, anti-vaxxers, and other dangerous nutjobs, all for money to the detriment of society. 15 years to build one of the most detestable piles of shit ever unleashed on society
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Disney, Netflix, HBO, and more support George Floyd protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Not all lives matter to some, why: Corporate America never lets a crisis go to waste. Distance yourself from people who : 1. Lie to you. 2. Disrespect you. 3. Use you. 4. Put you down. Follow ( Quick Tips )
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Amazon tweeted a statement in support of George Floyd protestors - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Lol, after they fire a guy trying to protect workers from COVID. No ones buying the expensive PR. What is amazon going to do about it? They have deep pockets. What a phony! Amazon fired the worker who tried to organize a union. Now Amazon care about black people
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Luxury stores looted and vandalized amid George Floyd death protests - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Nothing quite proves one's total disdain for luxury brands than stealing a whole load of their handbags. EatTheRich Gucci has little to do with that. People needs to understand that Fed is giving Thousands of Billions for the rich, while the average people will foot the bill. Monetary Fascism.
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