. Nars' campaign is delivered to Amazon and Google smart speaker users, and listeners can tell their smart speakers they want to order samples and have them delivered to their home addresses.While voice-activated campaigns are not new, the success of this and others like it could give advertisers another performance-driven ad option.
Spotify and other audio streaming platforms are therefore well positioned to incorporate the shopping capabilities of a voice assistant into advertisements on their platform. It may be a more seamless experience for users to take direct action after hearing a voice-activated ad, as opposed to being served ads on mobile or desktop devices. Advertisers could potentially create voice-activated ads that allow users to sign up for a subscription or make a reservation.
As smart-speaker usage increases and advertisers continue to pivot to direct-response options during the pandemic, the benefit in interactive audio ads is worth exploring.
KirkWasRight
ok
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้
Facebook drops censorship tools for Workplace - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Business Insider's best investing stories of the week ended June 16 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. ......why did you use a photo of some rave... ? Day trading is for suckers These are the suckers that the 'pump and dump' big investors will use to unload their inflated stocks. That's why they are touting the 'V' shaped recovery. It's a repeat of the 2008 mortgage securities pump and dump.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Google blocks ad revenue for ZeroHedge, The Federalist over BLM posts - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. There should be no threats, they should just do it. Yes, but will Google still generate ads and keep the money? Google = a Bolshevik/globalist corporation run by traitors. The entire executive part of Google should be arrested and tried for treason.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »
Media buyers don't expect ad spending to return to normal in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »