17 Companies That Took the 15% Pledge & Why It Matters

she told NPR

of the online retailer statements."So what I asked myself is, what would it actually take for these retailers to do for me to actually believe that they were standing with me as a black woman and also as a black founder? And so the initiative was born. As the website puts it:"Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses."as well as a handful of other retailers that we compiled below to show that they are more than just talk, this isn't just a trend and change

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Aurora James Is Calling On the Retail Industry to Take the 15 Percent PledgeThe founder of Brother Vellies asked major store chains to take the 15 Percent Pledge, which is to devote a portion of their buy to Black-owned businesses.
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The 15 Google executives who report to CEO Sundar Pichai - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Meet the Celtic hammer Barry Crouse not taking a backseat to you any more like it or not learn to live with it
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