including Unilever, Honda America, and Coke said they would temporarily quit Facebook, citing hate speech on the platform.Patagonia and Ben & Jerry's, that have responded to the call to boycott Facebook.
Take Unilever. The packaged goods giant is one of the world's biggest advertisers but only spent $42.4 million on Facebook ads in the US last year, according to data from analytics firm PathmaticsMost of Facebook's advertising comes from small companies that can't afford to turn off the channel. Smaller brands that join the boycott could risk losing up to 80% of their monthly revenue, said Devin Whitaker, director of performance marketing at ad agency Good Moose.
Also, the boycotts are temporary and follow carefully scripted language, which enables the companies to resume advertising in a few weeks or when their CMOs' vague conditions are met.
Cancel and boycott
WHY DOES ZUCKERBERG TRY TO ACT LIKE DATA FROM STARTREK
เราได้สรุปข่าวนี้มาให้อ่านอย่างรวดเร็ว หากสนใจข่าว สามารถอ่านฉบับเต็มได้ที่นี่ อ่านเพิ่มเติม:
ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว
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Facebook promises external audit in a leaked memo to advertisers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Pretty sure that ship has sailed. Facebook is trash. They have no idea how people really view that platform. And, they have nooooo idea how teens and young adults view the platform. My small survey of kids I know all think it’s a trash platform where conspiracy theorists and hate congregate. Corps that don’t do what is right will be defunded by alternative product purchases. Plain n simple. If not, a selloff of their stock will ensue. Performance will suffer. Do the right thing. FB isn’t doing the right thing and their stock will tank.People are fleeing the platform
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Hershey is latest advertiser to boycott Facebook in #StopHateForProfit - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Anti-Semite Thank you Hersheys for helping to build a better tomorrow BanFB
แหล่ง: BusinessInsider - 🏆 729. / 51 อ่านเพิ่มเติม »