Saving good companies and jobs key goals in new tourism campaign: STB

SINGAPORE —Keeping good companies afloat, protecting jobs and boosting key capabilities in the tourism sector are the main goals to be achieved through a new campaign, said the Singapore Tourism Board on Wednesday .

“We will also work with to identify key capabilities in the different tourism sectors that we must maintain – this is necessary in order to ensure that our sectors remain competitive and can emerge strongly when international travel resumes,” he added. The STB will partner Sentosa Development Corporation and Enterprise Singapore to offer tour experiences, packages and promotions for local residents.

“In 2018, Singaporeans spent more than $34 billion on overseas travel. The challenge for us is whether we can re-direct some of that spending towards our local tourism and lifestyle businesses,” said Tan. Nonetheless, Tan believes Singaporeans are adventurous enough to seek and discover parts of Singapore which they have not explored, and the new campaign intends to leverage on such potential.

ประเทศไทย ข่าวล่าสุด, ประเทศไทย หัวข้อข่าว

Similar News:คุณยังสามารถอ่านข่าวที่คล้ายกันนี้ซึ่งเรารวบรวมจากแหล่งข่าวอื่น ๆ ได้

Business events, including conferences, to resume gradually with meetings in August, September: STB
แหล่ง: TODAYonline - 🏆 1. / 99 อ่านเพิ่มเติม »

COVID-19 risk management framework to be trialed on 2 pilot business events: STBSINGAPORE: A risk management framework for business events of up to 50 attendees has been developed by the Singapore Tourism Board (STB), and it ...
แหล่ง: ChannelNewsAsia - 🏆 6. / 66 อ่านเพิ่มเติม »

New framework for Singapore business events to resume safely; STB to trial hybrid eventsTHE Singapore Tourism Board (STB) has developed a risk management framework for business events with up to 50 attendees, as it prepares for the safe resumption of business-to-business (B2B) events in the coming months. Read more at The Business Times.
แหล่ง: BusinessTimes - 🏆 15. / 51 อ่านเพิ่มเติม »

COVID-19 risk management framework to be trialed on 2 pilot business events: STBSINGAPORE: A risk management framework for business events of up to 50 attendees has been developed by the Singapore Tourism Board (STB), and it ...
แหล่ง: ChannelNewsAsia - 🏆 6. / 66 อ่านเพิ่มเติม »